K/DA

ART LEAD / 2018

While it has since gone on to explode as Riot's top performing video asset ever, "POP/STARS" was actually a pretty compact, quick production. I handled all art direction and feedback, teaming up with our central creative and brand leads in  collaboration with the fantastic Fortiche (look for Arcane, coming soon!). I advised on everything from character design to layout as the production moved from boards to final picture, including managing the team of artists creating supporting graphics and set dressing, as well as the overall event branding, album cover design, and other random bits and bobs that rolled out with this release. 

In its first 6 months, "POP/STARS" was viewed over 200 million times and reached over 350 million in just under a year.

© 2020 Michael Berry

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