PROJECT: Hunters

ART LEAD / 2017

With a constrained timeline and budget our creative team got...well, creative...with this one. Axis Animation produced the piece in under 6 weeks and while animation itself was limited I was able to focus more on adding impactful key shots as a result. A darker, grittier take on one of the game's most popular skin lines, the "Hunters" campaign had a more mature tone than many previous product launches and adds an additional layer of world building to the thematic.

© 2020 Michael Berry

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