True Damage

ART LEAD / 2019

With K/DA catching fire the year before, we had to go back for another music beat, right? Again serving as Art Lead, I helped develop our initial brief and define our aesthetic. We then secured The Line Animation as our creative partner and we were off. Throughout this production I handled art direction and feedback, ensured our characters were staying on model, offered visual ties to our products, explored color scripting options, and managed a small team of artists that created a full campaign branding and wrapper for what became a large summer event. We even worked in an industry first Louis Vuitton crossover promotion and inspired a live performance at the 2019 League of Legends Championship in Paris.

In its first 9 months, "True Damage" was viewed over 100 million times.

© 2020 Michael Berry

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